Lead boldly through change, transitions, and new opportunities.
I partner with leaders and professionals at pivotal moments of growth—whether navigating a career transition, stepping into an expanded role, or deepening their leadership impact.
You want to lead with greater confidence and impact, but something keeps getting in the way.
You’re ready for the next step in your career, yet feel unclear about what you truly want or how to move forward.
You’re stepping into a bigger role and quietly wondering whether you’re ready for the expectations that come with it.
Or you may feel stuck—overwhelmed by options, pressure, or the sense that you should have this figured out by now.
These moments are more common than we think—and they’re often where the most meaningful growth begins.
As your coach, I serve as a trusted thought partner and sounding board. I help you slow down, get clear on what matters most, and untangle what’s holding you back, so you can move forward with confidence and intention.
The focus is real decisions, real dynamics, and the challenges you’re facing now, not abstract frameworks or one-size-fits-all advice.
If you’re navigating a moment of change and want support thinking through what’s next, I’d love to connect with a free consultation call.
About Serena
I work with thoughtful, high-performing leaders who are navigating change—career transitions, expanded roles, or moments when the way they’ve always led needs to evolve.
Before becoming a coach, I spent over 15 years as a business and operations leader in tech and retail, leading teams at Amazon, Audible, Accenture, and high-growth startups. My work spanned operations, category management, inventory management, and customer experience in fast-paced, high-growth environments.
While I enjoyed solving complex problems and building strong teams, what consistently mattered most to me was the people—listening to their stories, helping them clarify what mattered, and supporting them as they made meaningful decisions to move forward.
Like many of my clients, I’ve experienced pivotal moments that revealed the value of slowing down, questioning limiting narratives, and creating space to explore new possibilities. Those experiences ultimately led me to coaching, where I bring together my business experience and a commitment to helping others grow, both personally and professionally.
I hold a BA from Wellesley College, an MBA from Wharton, and am a UC Berkeley–certified executive coach.
My Services
1:1 Coaching
I partner with leaders in a collaborative process designed to clarify priorities, tackle challenges, and unlock potential. Typical engagements last 3–6 months, with flexibility to adapt to your goals and schedule.
Our work focuses on:
Clarifying what matters most and setting actionable goals
Breaking through limiting narratives or self-doubt
Exploring new possibilities and taking concrete steps
Applying insights in real time with practical exercises
Between sessions, I provide guidance and accountability, including targeted exercises and support to help you put new ideas into action and track meaningful progress.
Targeted Career Support
For key career moments, I offer short-term, focused sessions, typically one-off or 2–3 sessions, designed to help you prepare and perform at your best.
We can focus on:
Career narrative and positioning for networking or interviews
Interview preparation, including behavioral and case studies
Presentations and executive meetings
Performance reviews, promotion discussions, or difficult conversations
This approach is flexible and tailored to your needs, with structured preparation, guidance between sessions, and accountability to ensure you move forward with confidence.
Where My Clients Are Leading
Client Testimonials
“Working with Serena helped me uncover deeper patterns in how I approach my career, particularly around self-advocacy, confidence, influence, and boundaries. I came into our sessions feeling burnt out and uncertain about the next step in my career but left with greater self-awareness of how to reframe my challenges, recognize where I was limiting myself, and develop a more intentional approach to career growth.”
— Product Leader
"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."
— Senior Director of Marketing
"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”
— Entrepreneur & Founder
Ready to step boldly into your next chapter?
Schedule a free consultation call to explore your goals and the possibility of working together.