Are you ready to lead with confidence and impact?

I help leaders and professionals break through internal barriers and lead boldly in their careers and their lives.

Do you want to lead with greater confidence and impact, but something keeps getting in the way?

  • Maybe you’re ready to take the next step in your career, but you’re not sure you have what it takes.

  • Perhaps you’re building a business, but keep second-guessing your decisions and how you want to lead your team.

  • Maybe you’re craving a change, but it feels too risky or that you need the perfect plan to begin.

  • Or you’re simply feeling stuck, unsure of what you truly want or how to move forward.

I get it. I’ve been there—feeling uncertain, stuck, and overwhelmed by what’s next. I know what it’s like to wrestle with self-doubt and the pressure to have it all figured out.

That’s why I’m passionate about helping leaders like you move beyond uncertainty, self-doubt, and limiting narratives, so you can step into your full potential. As your sounding board and thought partner, I listen deeply to what you say (and what you don’t). I’ll help you stretch into new possibilities. Together, we’ll clarify your goals, identify and overcome what’s holding you back, explore fresh perspectives, and take bold steps forward.

Ready to step boldly into your next chapter? Schedule a free consultation call to get started.

About Me

With 18 years of experience as a business leader in tech and retail, I now help leaders and professionals break through internal barriers and lead boldly in their careers and lives. I partner with a diverse range of leaders—including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs—who are ready to lead with greater confidence and impact.

Before becoming a coach, I led teams at Amazon, Audible, Accenture, and high-growth startups, focusing on operations, retail management, supply chain, and customer service. While I loved solving complex problems and building strong teams, what truly energized me was listening to people’s stories, helping them clarify their goals, and supporting them in moving forward.

On my own journey, I experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal moments inspired me to pursue coaching, bringing together my business experience and deep passion for helping others grow, both personally and professionally.

I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute.

I live in the San Francisco Bay Area with my husband and two daughters.

My Services

1:1 Coaching

  • Coaching is a collaborative process that empowers you to unlock your potential through 1:1 sessions. My typical engagement is for 3-6 months.

  • Together, we clarify your priorities, break through internal barriers, explore new possibilities, and take concrete steps toward your goals.

  • I offer targeted exercises to deepen reflection and help you apply new insights between sessions.

  • You’ll also receive ongoing support and accountability to stay on track and create meaningful progress.

Targeted Career Support

  • Through short-term, focused sessions, I help you prepare and perform at key career moments. These are typically one-off or 2-3 session engagements.

  • Topics can include preparation for:

    • Interviews

    • Presentations & executive meetings

    • Keynote speaking & panels

    • Performance reviews & promotion discussions

    • Difficult conversations

Strategy and Operations Consulting & Advisory

  • I partner with organizations across industries and growth stages to shape strategy, solve complex business problems, build and scale operations.

  • Functional expertise includes:

    • Supply Chain: Inventory management, distribution strategy, procurement

    • Retail Management: Assortment optimization, pricing, vendor negotiations

    • Customer Service: Value creation, customer retention, new program development

Where My Clients Are Leading

Client Testimonials

“Working with Serena helped me uncover deeper patterns in how I approach my career, particularly around self-advocacy, confidence, influence, and boundaries. I came into our sessions feeling burnt out and uncertain about the next step in my career but left with greater self-awareness of how to reframe my challenges, recognize where I was limiting myself, and develop a more intentional approach to career growth.”

— Product Leader

"Serena helped me see my strengths in a new light. I came into coaching uncertain about my leadership abilities, but Serena guided me to recognize the value of my experiences and achievements. With her support, I shifted from doubt to embracing my superpowers, and learned to confidently own my accomplishments. This shift has had a meaningful impact on how I show up as a leader."

— Senior Director of Marketing

"I’m so grateful for Serena’s support during a pivotal time in my career. As a leader, I was feeling overwhelmed by the constant pressure to do it all, but Serena helped me reflect on what truly mattered. She listened and gave me the space to talk through my challenges, validating my experience while also encouraging me to define a more balanced approach to my work and personal life. I now have a clearer vision for my business with less stress and more joy.”

— Entrepreneur & Founder

Ready to step boldly into your next chapter?

Schedule a free consultation call to explore your goals and the possibility of working together.